Fair stand visuals are a different task as the visitor approaches; when he enters, he takes on a different task. It is necessary to promote the brand and the solution presented at a distance. Soon, product information, routing and interview area should be understood. Putting logos of the same size on all surfaces does not meet these needs.
Identify approach direction and open fronts
The relationship of the stand with the corridor should be found in the surface brief that the neighbouring areas and visitor first see. The main message placed on a closed surface may not provide expected visibility. Get current plan, size and surface information from the stand manufacturer. Technical production of the stand with graphic design may require separate expertise.
Deploy to each surface separately
The space seen in the distance can carry a short message; a more detailed description can be used in the demo or interview area. The screen, catalog, and wall image should complement each other instead of repeating the same information unnecessarily. Visuals showing the actual use of product photos are in some cases more descriptive than long text.
Perform a pre-installed combined check
Additional parts of the panels, lighting and furniture to come in front of them should be examined with the design. When separately approved visuals come together, they can create an alignment or information replay problem. Pairing technical file names with surface codes reduces production confusion.
Read separately about graphic design, printing, installation and stand production in the fair budget. Design delivery does not mean production engineering approval. If there are materials to be reused after the event, keeping date and campaign information in interchangeable areas can reduce the cost of subsequent use.