Set up the reading order from outside to inside
The passerby should be able to quickly understand what the store offers. With the main message of the display, separate the detailed product information inside. The entry may include directions, category in the section, product next to the required description. Consider the question at the customer's location instead of carrying the same campaign to each surface.
Test the measure in the real place
A text that is legible on the screen can be lost in the store due to glass reflection, light, or viewing distance. Measure the application surface, mounting height, and walking direction. A simple real-size rehearsal can reveal the error before expensive production. Also check if the shelf or products close the article.
Manage the budget with reusable parts
Do not connect permanent brand items to the same production with frequently changing campaign information. A changeable order of date and price can reduce the need to re-build the entire surface at a time. Evaluate the choice of materials and assembly with the applicator; do not leave the cost of maintenance of cheap initial production invisible.
Define the transition from the design file to the application
Measure, content approval, and application notes in graphics delivery for Kortex Digital Reklam Ajansı are parts of the same package. Learn from the beginning the file format that the production provider wants. Do the final control not only on the computer screen, but in the applied location.
Check before you start
- Has reading distance been measured?
- Is the variable content separated?
- Is post-application control planned?