The role of the graphic in a digital project is much more than just beautifying screens: bringing together brand language, user expectation, and business goals in a single visual strategy.
An experienced art director asks the right questions at the beginning of the project: Who is this product for? What feeling should it give? How should it be separated from its competitors?
The most valuable thing I learned in my ongoing journey at Marmara University Faculty of Fine Arts and leading agencies in Istanbul: a well-managed design process is a prerequisite for good design.