The fact that different designs appear to belong to the same brand in a campaign is a broader decision than using the same color in all. The photo approach, typography, composition and tone of the message are evaluated together. The person taking the direction of the design allows these decisions to form a common direction without being distributed in individual files. When producing graphic designer applications, the steering wheel focuses on the applications supporting the same communication goal.
Set assessment criteria at first
It is not enough to gather only aesthetic references before the target audience, the purpose of communication, and the mediums to be used become clear. The selected visual approach should be explained what needs it meets. References should be used to discuss direction, not to copy results.
Try different mediums early
It can lose its message on the mobile screen while appearing strong on a main visual banner. Testing several basic formats before direction approval shows this difference. Not every application needs to be exactly the same; space is left to the needs of the media while maintaining certain common decisions.
Connect feedback to target
It is necessary to embody expressions such as "more vivid". Want more contrast, more prominent product, more powerful title? Understanding what communication problem the comment is trying to solve can reduce the number of unnecessary rounds. A single approval supervisor must combine the interpretations of different teams.
The scope of creative directorial support should not only be defined as validating the final visual. Direction creation, team coordination, application control, and delivery evaluation are separate jobs. When these tasks are initially clear, the track of decisions can be maintained when working with multiple designers or manufacturers.