Transform New Year communication into information that the customer can use instead of just limiting it to the target list. January can be used to review short guides on how the product works and the brand's approach to accessibility. Specify in the first line which question the reader will answer when preparing an educational content.

Important days selected for January

This list includes selected international days for the monthly content plan; it is not a full official holiday calendar. Add national days, variable date days, and campaign dates to the relevant year's plan as well.

  • January 4th: World Braille Day
  • January 24: International Education Day

Date source: List of United Nations international days.

What content can you produce this month?

A software company can prepare a series of screen video help for three frequently asked operations. A manufacturer can explain a technical term in the catalog with a simple example. If sharing is being considered for Braille Day, consider visual accessibility as a message for only one day; move alternate text, contrast, and readability to daily production.

Convert idea to publication plan

Set up a three-part series: identify the problem in the first content, show the steps applicable in the second, direct it to the detailed guide in the third. Answer a different question instead of repeating the same long text in each track. The owner of the guide, the expert to check, and the date of publication be clear before the design begins.

What should you check before the broadcast?

Filling the first month of the year with discounts and ambitious promises can make the actual service to be told invisible. Choose different goals such as saving and visiting guides for a teaching content; switching to the relevant page for service promotion.

What to find in the content brief

Collect the target audience, single main message, the resource to be used, the visual need, the approval supervisor, and the target link in the same brief. If you can't connect the special day with the brand, you don't need to share to fill out the calendar. Leave room for regular product and service descriptions.

Let's connect the content to the brand's need.

Review the scope of the relevant service or Let's meet for your project.