Branding is often considered to be all of the work at first glance, whereas the company is only part of its identity. The logo alone is not effective when no frame is created that carries the same language from the product package to the website, from the staff outfit to the presentation slide.
So the most important decision of the project is to define where the structure begins and ends between the logo and the brand identity. When you clarify the mission of the corporate logo, all subsequent visual production proceeds faster. They make the classic mistake like this: they choose the logo that appeals most to the brand, then try to build an identity system.
At best, the logo is a basic identity element that is plain, readable, and gives confidence in different touches; the brand promise is carried over by a consistent system built into it. Corporate branding is therefore not just a visual business, but a corporate infrastructure that facilitates the entire business.