Logo is the signature of your brand: it should be recognizable everywhere from the smallest favicon to the signpost. A good logo is not a trend, but a pursuit of permanence; it is plain, original, and possessive. With my graphic design origins, we only make the logo functional fiction, not beautiful.
Based on the brand concept and positioning, we work in multiple directions, selecting and refining the most powerful idea. We optimize typography, ratio and space decisions; the logo to work flawlessly in digital and print. I think about color, single color and negative uses together.
The delivery includes the main logo, horizontal/vertical and icon versions, color codes, and files in all formats (vectorial and raster). Thus, your logo appears consistent everywhere from website to packaging, from social media to presentation.