Most people who want to get a logo focus directly on the final visual, whereas the actual journey begins with the process of getting a logo: target audience, competing positioning, use environments, and brand expression.
In a good process, research is done first, then we try 2-3 different concepts, then we get clarity with customer feedback. In the final step, the logo is delivered with technical files that will run from print to digital, not just a visual that looks good on the screen.
Without this structure, branding often creates revision fatigue, misscaling, and file incompatibility. Disciplining the logo design process is the biggest gain in terms of both budget and brand security.