What questions does the strategy solve before the logo?
Decision measures of the target audience, current brand perception, and the communication of competitors are examined together. The brand promise, differentiation point, and message priorities are determined in this framework. Renewing the existing brand with new brand creation does not have the same starting point; the values to be protected are discussed in the first meeting.
Work to be delivered
According to coverage, research summary, positioning framework, brand personality, communication language, and channel priorities are prepared. This work creates a common brief for corporate identity, website, and campaign production.
What does the price of brand consulting depend on?
The market, interview and workshop need to be investigated, number of brands, name development and application scope is determined by the offer. Name proposal or visual identity production is also defined. Legal brand research and registration are not substitutes for this service.
Frequently Asked Questions
Does the logo necessarily change in brand renewal?
No. It is first examined which elements of the current brand provide recognition and what problems require change. The result may also be a renewal of the communication language or application system without changing the logo.
Let's define what you need.
Tell us where you are now, what you want to achieve and what you need delivered. We will define the scope together.
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