Define the work of sensory contact
The sound in a store, the texture of the packaging or the presentation of the product meet different needs. First write down what experience problem you want to solve. Making it easier to navigate, distinguishing the product and creating a comfortable environment is not the same design decision. The sensory element should not replace the product knowledge.
Smell and sound are not the same for each user
An intense smell or continuous sound can be uncomfortable for some people. Evaluate the different needs of those trying the environment. Visual language, information and service behavior should also be consistent if the relationship between online and physical experience is to be established. A sensory signature alone does not constitute brand integrity.
When is the immersive experience meaningful?
Interactive space, augmented experience, or spatial presentation makes sense if the user is able to better understand a feature of the product. Only the added interaction for the purpose of surprising it can remove it from the task. Compare a traditional representation and the new method over the same usage question; observe what the participant understands.
Do not substitute large concepts for measurement
Headings such as neuromarketing or quantum marketing alone do not show the reliability of the method. Which research is being conducted, what the sample is and what conditions the finding belongs to. The applicable start for Kortex Digital Reklam Ajansı is to clearly describe the question of observable experience and the design decision to be tested.
Check before you start
- What mission does the sensory element support?
- Has discomfort and accessibility been assessed?
- Is the claim based on actual measurement?