Describe the target audience with the election status
The age and city list may be the beginning, but it doesn't tell you why the decision was made. What is the customer trying to solve, what alternatives are they evaluating, and what risk does he avoid? With the need for a catalog of an industrial company, product description of a new application gives rise to different selection conditions. Don't expect the same brand message to fit into every situation.
Connect the difference to visible evidence
Expressions such as "creative", "quality" or "innovative" alone do not provide comparisons. The study method may explain the difference in expertise, delivery scope, or verified project sample. When examining brand associations, investigate what features customers really remember. Answer the question the model asks with your own data rather than memorizing a theorist's model.
Move strategy to touchpoints
Positioning should not only remain in the presentation file. The webpage, bid text, social content, and sales interview should establish the same main expectation. Check if the current message still makes sense when the new product or market arrives. The output of the strategy work with Kortex Digital Reklam Ajansı should be applicable message and design decisions.
Check before you start
- Is it clear what need you were chosen for?
- Can differentiation be proven?
- Do sales and the web make the same promise?