The prospect of rapid delivery in the market is increasing, so the first meeting becomes one of the most critical moments. If the expectations are not clear when we say we want to get a logo, then a waste of time grows in the process.
Before the project starts, the target audience, tone, budget range, competing perception map, and brand promise should be clarified. Studies without this framework may remain strategically lacking, albeit technically good.
When these basic points are clarified at the first meeting, a secure working line is established between the design team and the customer; the number of revisions is reduced and the delivery time is significantly shortened.