Minimal brand creation is not an up-to-date trend, but a strong strategy when used correctly. Minimal logo can be the right tool if you want a plain and symbolic narrative that doesn't allow complex narrative.
However, if the product contains a very functional or culturally strong story, only a flat symbol may not carry the brand. At this point, the word and icon balance of the brand is considered along with sectoral suitability.
The goal in creating a brand is more than a plain look; it is a readiness that gives confidence on different surfaces. Minimalism is permanent when it provides this not alone, but together with the right brand positioning.