Make sure you look at the prices of the same job when comparing corporate identity offers. A single total figure does not explain what preparations and submissions are included. The following nine titles can be used to make the scope of the offer comparable.
1. Scope of research
With the study of existing brand files, customer and competitor research is not the same job. It should specify which questions to answer before the design starts.
2nd Logo needed
The arrangement of the current logo, its complete redesign, or the preparation of solitary identity applications create different scopes.
3. Number of applications
List outputs individually such as business cards, presentations, offers, social media, and packaging. Do not grow the package unnecessarily with applications that will not be used.
4. Number of variants and languages
Different branches, product families and languages may require additional placement and control. Don't count all adaptations to the same pen with a master design.
5. Text and visual preparation
It should be clear who will provide the content. Photo shoot, text writing, or licensed visual supply do not automatically include in the design fee.
6. Detail of the manual
A comprehensive brand guide explaining the daily use of teams with a short color and logo page is different submissions. Ask for sample application depth.
7. Revision layout
Separate the request for new design direction with corrections in the approved direction. It affects the calendar by whom feedback will be combined.
8. File and template delivery
Editable files, exported visuals, and team-ready templates should be written which ones to give. Necessary font conditions should also be discussed.
9. Production and transition support
Rehearsal of printing, file checking with the appmaker, and renewal of old materials may require separate labor. State support after design delivery with limits.
Fill these titles side by side for two offers. Ask for an explanation instead of making assumptions in empty spaces so you can evaluate the number that looks cheap or expensive, on the job that will actually be delivered.