Start the idea with the right question

What perception or behavior does the campaign want to change? What does the target audience know, what doesn't understand? Starting to collect creative examples without explaining these questions can lead to a like-oriented assessment. Write down the business goal in one sentence and compare all suggestions to that goal.

Separate single image with concept

One concept is that the main message and narrative approach can be moved to different applications. A nice banner alone may not be a campaign system. Think about the idea in short video, social sharing, and on the target page. Evaluate how to preserve the message instead of shrinking the same image in each format.

Type approval steps and limits

First the approach, then the application example, then all submissions can be approved. After the concept approval, changing the basic message may require new production. Set the revision scope, the decision maker, and the date when the resources will be ready. Tools and file sharing should support this layout.

End delivery with a measurement question

With Kortex Digital Reklam Ajansı, the study not only discusses the completion of files, but also where and how to use them. Determine which observation will be evaluated at the end of the campaign. Do not present the creative impact as unmeasured sales success; discuss publication conditions, media spending, and the target page experience together.

Check before you start

  • Is there only one main target in the briefing?
  • Does the concept work in different mediums?
  • Are the approval and measurement authorities clear?

Let's clarify the scope of the project together.

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To turn this preparation into a project Istanbul advertising agency Our services and our work guide for details.