When reading a graphic design proposal, "concept", "revise" and "open file" do not tell the same job. Knowing this distinction makes it clear what to talk to the design agency and what to expect in delivery. The dictionary below explains how to use the terms in a project instead of memorizing them.
Brief: the need that the design will answer
Brief is a common initial knowledge of the purpose, the target audience, the areas to be used, and the materials to be prepared. Whether "modern" is not a brief alone. Explaining which product to introduce, to whom, to where, to design decisions. Brand name, approved texts, visuals, and publication date are also added to this file.
Concept, adaptation and revision
The concept is the main idea and visual approach of the design. Adaptation takes the approved approach to another measure or area of use. Revised is the arrangement of the design being worked on with feedback. It is not the same job to re-establish the campaign idea by changing the title of a poster. Discuss the scope of these three items separately in the proposal.
Typography and visual hierarchy
Typography is not just a choice of fonts; it also covers punto, line spacing, letter spacing, and text placement. Visual hierarchy determines what we read first, and then what we read. If the product name, technical feature, and price appear to be the same weight in a catalog, it may be difficult to access information. When giving feedback, tell us which information is not noticed instead of "enlarged".
Grid and negative field
Grid is the residential system for organizing items on the page in common alignments. The negative space is the space around the text and images; it does not necessarily need to be white. Filling out the entire space may not strengthen the content. It allows elements to be separated, especially on brochures and mobile screens.
Vector and pixel-based visual
Vector drawings are defined by shape and curve information; they are suitable for work that will be used in different sizes, such as logos. Pixel-based, i.e. raster images have a specific pixel size. Enlargement of a small photo does not produce much new detail. Just because a file is a PDF does not mean that all elements within it are vectors; photos can also be placed in it.
RGB, CMYK and print rehearsal
RGB screens and CMYK are color models used in common printing processes. Not every color on the screen can be exactly equivalent in printing. The material to be used, the production technique, and the file conditions of the printing press are evaluated together. The rehearsal helps to control the last pre-production view; do not confuse the screenshot with physical printing approval.
The share of overflow and the safe area
The share of overflow is that the ground or visual that comes up to the cutting edge continues outside the cutting line. The safe area is the inner area where important writing and markings are kept away from the cutting. The manufacturer determines the distance required. Ask for the template of the printing press instead of assuming that a single measure is valid for each printing job.
Open file and delivery output
The open file is the source project in which the work is edited. PNG, JPG, or printed PDF may be output for a specific use. The sharing conditions of the source file, linked images, fonts, and third-party materials are not the same. Talk at first about which files to deliver and what program to update them to.
How do you use these terms in the proposal?
In your business list, write the main design number, adaptation measures, approval stages, and output formats separately. For example, the adaptation of a single social media concept to three different metrics differs from the three independent concept requests. Such a list allows you to compare offers not only over the total amount but over the same scope.
The scope of the graphic design service, the Logo Files Guide and the brand user manual You can review your project's delivery list the design proposal page You can share.
