Some brands take the logo file and think that corporate identity is over, whereas there are many critical elements besides the logo: social visual templates, offering and presentation language, presentation strips, digital banner formats, product labels, and more.
If corporate identity content is lacking, over time, each team produces a different language and the brand is disbanded. The most important element in the right system is that teammates can produce with the same instructions.
The strong corporate identity approach is not a file created by the designer, but provides the same quality representation of the brand in each channel.