The most expensive mistake in creating a professional brand is simply to keep visual approval in focus and overlook the contract. Conflict arises in the process if no versions are included, the scope of the rights to use, and the latest file formats are written.
The written framework is the most widely used protection tool for the brand. Technical items, including which revision is included in the project scope, payment schedule, delivery time and the cost of the additional revision, determine the going of the business.
Professional brand creation is therefore not just creativity, but a clear definition of process management and mutual responsibility.