Start the content plan from questions
Sales calls, support requests, and search queries may indicate points that the customer does not understand. Divide these questions into introductions, comparisons, and decision stages. The content of each stage must be different: the page explaining the scope of the offer with the article describing what the service is does not take on the same task.
Type applicable examples for tone
Complete abstract adjectives such as "same but professional" with an example. Prepare accurate and incorrect examples for an error message, bid entry, and social sharing. Avoid statements that abuse unconfirmed outcome, artificial famine, or customer anxiety when using attention-grabbing techniques in advertising writing. Persuasion should not eliminate openness.
Connect the story to a real change
The initial issue, the choice made, and the output may be the backbone of a project story. Do not write as measured if the result has not been measured. The publication calendar should contain the topic, intent, source, visual, responsible, and the next link. The content plan for Kortex Digital Reklam Ajansı is customer questions to be answered before the dates to be filled out.
Check before you start
- Does every content have a customer question?
- Is the tone explained by examples?
- Can the allegations be verified?