Quality score is a diagnostic tool
The Google Ads quality score gives an idea of the expected click rate, the ad's relevance to search, and the landing page experience. It is not right to treat the score as a direct sales goal. Google explains that this score is not a value that goes directly into the auction. First, it is more useful to examine which component is a problem than just focusing on the total score.
Cheap clicking is not always better
It may seem tempting to get more visits on the same budget; however, unrelated visits to the service do not contribute to the sales team. Evaluate the cost of clicking along with the cost of qualified demand. Put the intent of the query side by side before changing the bid, the promise of the advertisement and the page the visitor reaches. If these three describe different needs, the price setting may not solve the problem.
Check the target page from the search term
For example, if a person seeking catalog design is looking for print price, they should explain the scope difference in advertising and on the page. Compare the search terms to the actual scope of the work; do not set the queries to be excluded by a random list. The first screen of the target page should describe the service, example, and next step; it should not circulate the visitor again on the menu for relevant information.
Make the change comparable
Record the period, budget change, and what element has been changed. If you change the text, targeting, and page at the same time, it becomes difficult to separate the source of the difference. With Kortex Digital Reklam Ajansı, account access, reliability of measurement, and how the request is processed in the sales team is initially clarified.
Sources: Google Ads: quality score.
Check before you start
- Does the definition of transformation depend on a real business outcome?
- Does the ad and the target page describe the same service?
- Does the report show the click and qualified request separately?