Identify the role in the purchase process
The person who approves the budget with the person who makes the technical assessment may be different. Plan the content according to the questions of these roles. The technical characteristics, application examples, and commercial coverage of a product can be found in the same document; but it is not necessary to tell them all at the same weight in each advertisement. First determine which person will be prepared for which decision.
Clarify the information value of the proposal
The catalog, comparison guide, or interview request creates different expectations. Don't assume that everyone who downloads the content is ready for sale. LinkedIn's on-platform lead forms are one of the ways to gather information; the form fields to be selected should be limited to the information the sales team will actually use. The next communication and data processing pattern is predetermined.
Use a common definition with the sales team
Criteria such as company type, need, scope and timing can be agreed for an application to be considered qualified. The results are in conflict if the advertising report does not use the same description of the sales team's records. For example, the purchaser who recently requested a technical catalogue can be evaluated at separate stages.
Present the design reference correctly
PEDAŞ catalog and digital design jobs can be examined in terms of product communication. These jobs are not described as a result of LinkedIn ad performance. When interviewing Kortex Digital Reklam Ajansı, sharing existing materials, the target company profile, and your sales process makes it clear what content and page are needed.
Sources: LinkedIn Lead Gen Forms.
Check before you start
- What decision maker is being called?
- Will the information collected be used on the sales team?
- Is there a sale-ready demand with the download?