Funnel is more than a drawing
Stages such as awareness, assessment, and decision make planning easier; but not everyone moves forward in the same order. The customer may come up with an old user suggestion or return to research before buying. Setting a single question for each stage shows which content is missing.
Channels must carry the same information
The person who switches between the store, web, telephone and social media needs to see the same product and the same conditions. Multichannel work is not about publishing the same visual on each channel. Product information and contact records should be consistent; it should be aimed not to ask the customer for the information he previously provided.
Separate the discount and re-communication decision
The reason the customer does not return is not always the price. There may be a problem of use, incomplete information, or a different need. First, look at the support records and the feedback the customer allows. Offering a continuous discount can hide the actual experience problem. The re-communication plan should take into account the person's preferences and communication context.
Measure experience by stage
The number of applications, response time, bid acceptance, and post-use questions are different signals. One stage looks good, while the next can be blocked. Kortex Digital Reklam Ajansı links content and design decisions with these transitions; it does not evaluate page visitation like a completed customer experience.
Check before you start
- Is the basic question at every stage obvious?
- Is information consistent between channels?
- Is it price or experience?