We evaluate ads, the landing page and measurement as part of the same customer journey, identifying the target not only through traffic but through qualified demand and sales that the business can track.
Looking for the problem in the right place
Product offer, ad message, target audience, and purchase or application flow are examined together. The low result of a campaign is not only linked to the targeting problem; problems in stock, price, form, or payment steps are also evaluated.
Demand collection with e-commerce is different
Product flow, basket and purchase measurement in e-commerce; the nature of the form, offer and sales process is important in B2B services. The transformation reported by the platform may not be the same as the sale in company records. This distinction is preserved in reports.
Work scope
Google and Meta campaigns, ad creatives, landing page improvements, and measurement jobs are shown separately under the offer. Store operation, customer service, or marketplace management are not automatically included. Targets are assessed on current data and budget; sales are not guaranteed.
Frequently Asked Questions
Is ROAS alone enough?
No. Returns, product cost, new customer quality and measurement differences must also be assessed. The measure of success is determined by the business model and reliable data.
Let's define what you need.
Tell us where you are now, what you want to achieve and what you need delivered. We will define the scope together.
There is no valid fixed package amount for each business. The targeted demand or sale, the contribution share of the product, the sales cycle, the current conversion data and the test cost that the business can afford are evaluated together. Management, production and media costs are planned separately. If there is no data, a limited test is designed in which the measurement works first.
What is ROAS, how is it calculated?
ROAS is the division of revenue attributed to advertising into ad spending. For example, if $10,000 in advertising spending is attributed to $40,000 in revenue, ROAS becomes 4. This is just an example of calculation; Kortex Digital Reklam Ajansı is not the result of customers. ROAS is not a profit: product cost, returns, commissions, agency and production costs are also taken into account. Reports are not compared without the attribution method and period being the same.
What advertising channel should be selected for e-commerce?
The current search request, the product's need for narration, basket economy, stock and delivery capacity and measurement preparation are evaluated together. Instead of distributing the entire budget to multiple channels, it is determined which assumption will be tested first. Google Ads and Meta ads You can examine the scope separately.
Agency support in Istanbul
To plan this service alongside your wider brand and communication needs, explore our guide to working with an advertising agency in Istanbul. You will find service details, selected projects and guidance on preparing a project brief.
