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Google Ads management

We handle Google ads together with search intent, landing page, and conversion measurement. We associate spending on the ad account with the demand that the business wants to receive.

First the status of the account and the offer

Current campaigns, search terms, target locations, and landing pages are examined. Queries that do not match the offered service are parsed. Campaign coverage is not finalized without setting goals, budget limits, and actions to be measured in the new account.

Installation, testing and optimization

Campaigns are organized according to service and customer intent. Ad texts, keywords, and landing pages are tested together. The conversion tracking checks what actions such as form, phone, and purchase represent; clicking or opening a form does not automatically count as earned customer.

Management fee with Google ad budget

The media budget paid to Google is separate from the agency's account management fee. The number of campaigns, markets, product streams, and measurement setups affect the offer. YouTube or Shopping campaigns are also evaluated based on product, account, and content availability. No specific sales or first order results are promised.

Frequently Asked Questions

Where to start if there are no customers from Google ads?

Search terms, the service that the ad promises, the landing page, the work of the form, and the measurement accuracy are checked together. Increasing the budget alone does not solve these problems.

Who owns the advertising account?

Account ownership and payment relationship are kept in the brand; the agency is given necessary management access. At the end of the study, access and report delivery coverage are initially determined.

Let's define what you need.

Tell us where you are now, what you want to achieve and what you need delivered. We will define the scope together.

Let's discuss your project ↗

How do we plan Google Ads management?

Working with the agency or managing it inside?

If there is time to conduct a team, reliable conversion measurement and testing that can review the account regularly, management can be assessed inside. If multiple products, advertising messages, and landing pages are to be managed together, the scope of agency support should be clarified. Make the decision based on time and responsibilities that can be separated, not just on the management fee.

How do Google Ads management prices vary?

The offer is prepared based on the need for account and campaign coverage, number of products or services, target markets, measurement setup, and landing page. The media budget paid to Google and the agency's management fee are separate items. Share the current account structure, goal, and what jobs you can take on inside at the first meeting.

What should we clarify in the beginning?

It is determined whether the sale, form application or interview request is targeted. Instead of a single number of clicks, it is necessary to monitor the nature of the request and whether it is progressing to the sale. The ownership of the account, access, reporting and what will be delivered when the work is finished should be written in the scope of the offer.

Agency support in Istanbul

To plan this service alongside your wider brand and communication needs, explore our guide to working with an advertising agency in Istanbul. You will find service details, selected projects and guidance on preparing a project brief.