Propagation cannot be guaranteed
In order for an idea to be shareable, it has to give the viewer a meaningful reason. The surprising form, useful information, or strong story can be one of these reasons. However, the promise of virality is not a measurable basis of the plan. Evaluate the idea's connection to the target audience and the need for a brand first in a small test.
Check the applicability of the guerrilla idea
An unusual location or placement does not eliminate the need for permission and operation. Elements that affect people's movement, access, and safety should be evaluated in the project plan. Designing the campaign only through how it will appear in the photo can create problems in real use.
Understand context before joining the agenda
In real-time communication, the order of approval is as important as speed. There is no need to participate in every agenda if the brand has no contribution to the topic. In a misunderstanding, it should be clear which content to stop and who to decide. Repeating a ready joke with the brand name is not an original communication strategy.
Separate hidden promotion with suggestion
Word-of-mouth advice can occur when people transfer their actual experience. Showing a planned introduction as an independent opinion undermines trust. With Kortex Digital Reklam Ajansı, it is clarified who speaks in the campaign briefing, how the relationship is explained, and what outcome will be measured.
Check before you start
- Why should the audience share?
- Are the application permissions and operation ready?
- Is the publicity relationship open?