Open product knowledge for long decision processes
In industrial companies, more than one person can participate in the purchase decision. The technical team wants to examine product features, purchasing team coverage and delivery conditions. Product groups, technical data and bid request path must complement each other in content structure. Technical claims and certificates are taken from customer-verified sources.
The catalog and the website must carry the same information
A consistent resource preparation for product names, codes, features and visuals reduces update errors. The terms of use of the web page are different with the print catalogue; the flow of access to information sought on the web and requesting bids from the relevant product is also designed.
Scope visible in PEDAŞ studies
In Portfolio PEDAŞ catalog, brochure, price list and LED landing page design These studies show how technical product knowledge is transferred to different means of communication.
How is B2B advertising management also handled?
If work is being considered for Google Ads or any other channel, the targeted product group, market, sales cycle, and what demand will be considered qualified are also determined. As much as the number of incoming applications, how the sales team evaluates these applications is also important. The reporting is planned so that applications can be tracked during the sales process.
Information that can be prepared for the proposal
Share product groups, technical data source, current catalog and web address, language requirement and priority delivery. The design, translation, shooting, printing, software and media budget requirements are evaluated separately without being obscured under the same title.