Delay in catalog design often begins in the recovery of product information before page placement. Photos standing in different files, inconsistent product names, and later changed technical features cause approved pages to be re-opened. The initial delivery file can therefore be a regular product list, not a design example.
Identify common areas for each product
Use the same columns for product code, name, short description, technical features and visual file. Leave missing fields blank and visible; don't expect the designer to guess product information. Consistentness of units and terms used in similar products makes comparison easier.
Try the page structure with the product family
While one product has only one image, the other can have a large number of technical drawings. The sample page prepared with the easiest product does not represent the entire catalog. Try several families of products with few and many contents together. This stage makes the number of pages and cost estimate more realistic.
Separate the needs of print and digital use
The manufacturer's criteria and file requirements for printing must be taken. Readability, navigation and file size for digital PDF should also be assessed. Sending a large file of print quality directly to the customer does not always provide a good reading experience. Leave room for text length differences in multilingual versions.
In the final check, the product codes and technical content must be verified by the relevant team. With design approval, the product information approval is separate responsibilities. Determining which data to update by after catalog delivery prevents the next edition from turning into a file collection work from scratch.
Six decision points of catalog production
Set scope; collect product data; set up category order; confirm sample page; verify all pages; check the print and digital files separately. This order prevents missing product information from disrupting the whole layout after design is finished. The location of the photos to match the product code, the consistency of measurement units and variable price information should be handled initially. The final approval should be given not only by the design team but also by the person who dominates the product information. The links in the digital catalog are the file size and the print control provider.
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