The faces of the brochure that appear side by side on the screen do not appear at the same time in the reader's hands. The cover, the first opening and the fully opened state are different information moments. When making the brochure design, it is necessary to consider not only the total amount of text, but also this order of opening.
Determine the task of the first seen face
The cover should tell who and what the content is intended for. Instead of listing all services here, choose a clear topic that will allow the reader to open the brochure. Service coverage, sample usage, or product information can be explained on the inside. Communication and the next step should be easy to find.
Test floor locations with the actual sample
The design prepared without the folding format can lead to significant text or visuals corresponding to the floor line. Get a template from the manufacturer and prepare a simple paper model. Do not assume that the panels will always be of equal width; the folding technique and paper properties can influence the production decision.
Reduce text by distribution context
The corporate introduction to be examined after a quick interview with a brochure at the fair does not bear the same detail. If technical information is needed, it may be considered to redirect it to an additional document rather than to fit everything in small puntos. Try the QR code's target page on the real phone before printing it.
The separation of design, text editing, photos, and print items in the price offer makes it easier to compare. Check open and closed measurements in the design delivery, the visuals used, and the final approved text. The success of the brochure depends not on filling out all the blanks; it depends on the reader finding the information in the right order.
Plan the brochure according to the distribution moment
The detailed file left at the end of the interview with the quickly received brochure at a fair does not have the same reading time. The main offer and communication path should be at first glance. Check with the physical model which face will be the cover when folded and the opening order. If you need to compress a large number of products, the catalog or associated digital content may be more suitable instead of the brochure.