In November communication, intensive campaign messages and informational content should be planned separately. The same day may have different meanings; the local context of the target audience and the communication language of the brand should be considered. An international title should not be substituted for the local commemorative language.

Important days selected for November

This list includes selected international days for the monthly content plan; it is not a full official holiday calendar. Add national days, variable date days, and campaign dates to the relevant year's plan as well.

  • November 10: World Science Day for Peace and Development
  • November 14: World Diabetes Day

Date source: List of United Nations international days.

What content can you produce this month?

A science-themed content can describe testing and learning in the product development process. Instead of betting on brand expertise for a health-related day, it can share the authoritative resource. Maintain the scope of the information source instead of linking the diabetes content to the product benefit or treatment result.

Convert idea to publication plan

Open separate lines to commercial message, corporate message, and information content in the campaign calendar. Add responsible, confirmation date, and destination link to each line. Also verify the dates and conditions of the discount days in the relevant year's plan; automatic move from an old calendar.

What should you check before the broadcast?

When content density increases, using the same link in all posts makes measurement difficult. Pre-set the target page and name of each campaign. An unevaluated click increase along with demand quality, stock status, and response capacity alone is not enough.

What to find in the content brief

Collect the target audience, single main message, the resource to be used, the visual need, the approval supervisor, and the target link in the same brief. If you can't connect the special day with the brand, you don't need to share to fill out the calendar. Leave room for regular product and service descriptions.

Let's connect the content to the brand's need.

Review the scope of the relevant service or Let's meet for your project.