Tell the reason for the visit before the link
Having a web address in a story does not explain why the viewer should go there. Choose a single goal, such as a product detail, event schedule, or a guide. In the first visual, indicate that goal; the link call continues to the same goal. Multiple offers and small text obscures which step is expected.
Use an appropriate call to the connection tool in your account
Instead of moving the redirection statement from an old platform news to each design, check the link field in your account during sharing. Be it call-in-content with the action written on the visible button or label. "Check the room options" or "Read the guide" that describe the target rather than a generic phrase such as "Check out". The appearance and availability of the features should be checked according to the account or application version.
Open target page on phone
Test the pre-release link on a phone. Does the right page open, the title is the same as the one described in the story, does the visitor have to search on another menu? If the form is required, examine the readability of the fields and access to the button when the keyboard is turned on. The connection to the wrong product or expired campaign reduces the effect of the well-prepared visual.
Try two variations with a single message
For example, start a client's question in one context for the same guide, and a concrete example in the guide in the other. Observe which narrative is more understandable by keeping the target page and the main bid constant. Compare access to two very different shares just by looking at the total click; note the publication context as well.
Evaluate the result separately by clicking
The link click, page visit, and completed application are different measurements. Select the measurements supported by the analysis tool and permission layout used. Use a consistent name on campaign links; add information such as the person's name, email, or phone to the URL. Bringing too many clicks and too few applications may require an examination of the harmony between the message and the target page.
Pre-release short control
Is the message clear by itself? Is the link's goal clear? Is the text in the visual read? Does the target page work on mobile? What will the link show after the campaign ends? Add these questions to the content calendar as a control column. With Kortex Digital Reklam Ajansı, you can address social media design and the need for a target page together.
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