What does UGC say?
UGC, in terms of user-generated content, refers to the content in which a product or experience is described by the user. The user-styled video prepared for a brand is not the same as the self-shared customer experience. Writing a conversation to a person with no real use experience undermines trust.
Corporate film may have a different task
Topics such as production process, facility, team or product family may require a more planned narrative. In the corporate film, the shooting list, editing flow, sound, and usage areas are prepared together. The more intimate the UGC style seems, it does not mean that every technical information will be better described in this form. First, choose which question the audience will answer.
Separate Briefings
Contact selection, text, shooting, editing, subtitles, different rates and duration of use are separate decision pencils. How to handle paid collaboration and permissions must become clear before publication. Preparing a video for organic sharing does not mean that all areas of advertising and reuse are automatically covered.
Compare the two formats to the same goal
With a short video describing product usage, it is misleading to compare the film that describes company history only over the number of views. Set appropriate measurements such as completion, transition to the target page, or demand. With Kortex Digital Reklam Ajansı, content task is selected first in the production plan, then format and shooting scope.
Check before you start
- Is the speaker's actual experience clear?
- Are the uses and permissions inscribed?
- Is the measurement the same as the video target?
