UI design in Turkey has gone through a serious maturation process in the last decade. A transformation is taking place from agency-based production to designers positioned within product teams.

Startupization, SaaS products that open to the global market and a culture of remote work; made it both mandatory and possible for Turkish designers to produce jobs at world standards.

However, projects where design is still perceived as 'visuality', which are not budgeted for research and testing processes, are also scarce. The designer's task is not only to produce; it is to be able to explain the strategic value of design to stakeholders.

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