The same delivery is not required at each stage.
A prototype that describes basic user flow during the idea phase can be a priority. With first customers, brand language and website can become clear. A new investment or team growth alone is not a reason for brand renewal; it is explored what needs the current identity and product experience cannot meet.
Working scope in MVP, SaaS and mobile products
Basic flows, errors and empty situations in product design, user roles, and different screen sizes are considered together. Research, prototype, interface, design system, and delivery to the developer are separate business items. Technical scope is also determined if software development is desired. The prototype shown to the investor should not be presented as completed or verified product.
Brand identity and first website
In jobs that require more than a logo file, typography, color, usage rules, and needed sample applications are defined together. The first website must clearly tell who the product is presented to, and what problem it is presented for. It is also an option to complete the necessary parts instead of changing the current brand identity.
Freelance designer or agency?
An independent designer can be a good fit for a focused project managed by your internal team. When brand, product, web and communications need to progress together, coordination across disciplines becomes more important. Compare relevant work, responsibilities, deliverable formats and feedback processes before judging a partner by team size.
Remote work and offer
Remote work with the Istanbul-based team can be conducted through joint briefings, scheduled interviews, and specific approval points. Share the product's stage, basic user flow, current files, and target date for the proposal. We can clarify the work plan by setting priority submissions and subsequent stages separately.