Write down the basic relationships of the business model
Customer, value proposition, revenue form, cost, channel, and critical partners should be handled together. The interest of a product does not prove to produce sustainable revenue. Test the new business idea through these relationships. Target audience and operation dependence should also be assessed if a separate venture or brand is to be removed from the current business.
Select the growth bottleneck
Is the problem that not enough people hear about the product, that the product is not understood, or that it is not used after the trial? Not every problem is solved by increasing the advertising budget. Examine the stage at which it is lost with customer interviews and usage data. Choose a single learning question instead of accumulating random tactics under the name of "Growth hacking".
Evaluate the experiment along with the economic outcome
A campaign may generate enquiries, but the cost of serving those customers and how well they fit your business can change the outcome. Track acquisition, usage and retention together. Start with a manageable scope, clear responsibilities and regular reviews. In growth work with Kortex Digital Reklam Ajansı, brand messaging, product experience and channel planning should share the same assumptions.
Check before you start
- Have income and cost assumptions been written?
- Was the bottleneck chosen with evidence?
- Is the experiment returning to the business model?