Color and liked examples are often spoken in the logo brief. Small details of daily use sometimes appear after delivery. Sharing the following ten information initially allows the design to be evaluated not only in presentation but also in actual use.
Terms of use
1. Smallest use: Specify the actual size of small areas, such as a profile icon or product label.
2. The furthest viewing point: Explain from what distance the logo on the sign or vehicle surface will be visible.
3. Single color requirement: Share the manufacturer's requirements for kashe, laser or similar applications.
Ground diversity: Consider what versions will be used on clear, dark, and photographic surfaces.
Brand structure
5. Different spellings of the name: Do not confuse abbreviation, legal title, and visible brand name.
Sub-brands: Talk about how to establish a relationship with the logo if there is a family of products coming out soon.
Language and characters: Different alphabet or a long second language name can affect settlement.
Jobs after delivery
Team to edit: Specify which programs the people who will use the file have access to.
9. Files to be given to the manufacturer: Clarify the difference between the screen image and the print or application file.
10. Where the new version will be stored: Set the sharing point and file name to avoid interfering with old files.
Not every project needs all of these fields to the same extent. The goal is not to extend the brief, but to make the conditions that really affect the design decision visible. For example, reading on a small scale is evaluated by different tests for a brand that prints a physical product label with a single digital product. Give the final approval via actual use examples.