Banner and Slider Design: Adapting a Campaign to Different Formats

Describe where the image will work before requesting the banner design. The slider on an e-commerce site's homepage, the campaign band on the category, and the ad shown on another site are not the same area. As much as the width of the image, the surrounding content, the address it will click on, and the location it will cover on mobile change the decision.

What's the difference between banner, slider and ad creative?

Banner is a visual that uses a particular field. Slider is mostly the interface component that displays multiple content in order; design can only cover the visuals inside that component. The ad creative carries the message and visual approach of the campaign. Separate which of these is requested in the proposal. Visual preparation is not the same service as coding the slider or publishing it from the advertising account.

First clarify the offer phrase

The product name, campaign advantage, duration and call should not compete with each other. For example, in a banner promoting season products, the main message is the product group; in a stock smelting campaign, the offer may come forward. In either case, the information said in the visual should be on the opening page. A product campaign that takes the visitor to the general home page requires him to find the product he is looking for.

Mobile design is not a reduced desktop alone

The long title in the horizontal banner can be mounted on top of the product on the narrow screen. In the mobile version, the line count of the text, the frame of the product, and the location of the call are rearranged. If the title or button is to be included as actual text on the web page, the image is not buried a second time. Thus, the developer can use the text in a way that is accessible and adaptable to different screens.

List of submissions to Brief

First, take the measurements and file limits of the fields to be used from the team that manages the site. Specify the number of main concepts, formats of each concept, language versions, and product variants in separate lines. The phrase "five banners" can be five different ideas, all five measures of the single idea. Using campaign, measure, language, and version information in file names reduces the publication of the wrong visual.

Check before approval

Evaluate the design not only in the big presentation, but in the actual size of the space it will be used. Can the text be read, the product is cut, the campaign conditions can be understood? The duration and cycle are also planned if moving output is desired. Advertising performance is also dependent on the targeting, bidding and opening page; sales are not guaranteed by banner alone.

Social media and advertising visual design With Web site design You can review it as separate scopes. For the page where the campaign will be routed Landing page design See section.