Being visible in the mobile app market is more difficult every year. With millions of apps in stores, what convinces the user to download and stay is that three feet work together: strategy, experience, and quality of development.
Strategy is the answer to whom, what problem, why you solve it. Experience is that the solution feels smooth from the first opening to everyday use. Development is that all of this works quickly, decisively and sustainably.
My job as a designer is to stand at the intersection of these three feet: to be a bridge that understands the business goal, defends the user, and speaks the same language as the developer.
