When evaluating the price of graphic design, compare the submissions, revisions and usage areas in the same table. An old price list does not explain the scope of the current project.
Convert design name to business list
A title, such as a corporate identity or catalog, does not describe what the proposal covers on its own. Write separately about research, concept development, applications, content editing and production readiness. For example, if a catalog has product texts and photos ready, another workload is created if they need to be produced. Even if the number of pages is the same, the offers may therefore differ.
Explain what the review is
It is not the same as requesting a new design direction with correction on the selected design. The subsequent change of coverage approved at the start can affect the calendar and the price. Read how many evaluation stages are available in the proposal, from whom the feedback will be collected, and how additional work will be priced. The unlimited revision statement does not replace an open operation.
Compare the use of files
Is it just PDF ready to print, editable source file being delivered as well? Including photo and font licenses? Who has translation, adaptation to different sizes, or printing communications? Get the answer to these questions in writing. Send the same delivery list to several providers instead of charging for your own project from a price range on the Internet.
Make the decision on total responsibility
Prepare a three-column comparison: included jobs, which you will provide, and they will also be purchased. Add the date from which the deadline starts; the calendar given when the content is missing can be misleading. Consider the total difference in labor if the lower-price bid requires you to manage the missing jobs. The reason we do not give fixed prices here is because a figure does not improve the quality of decision without knowing these variables.
