Don't look at the lone color cartel when choosing a brand color. Include the terms of use on the screen, paper, packaging, and signage in the same assessment.
Renge task
The main brand color, auxiliary color, and information emphasis do not have to do the same job. First identify the roles of the palette. Identify dominant and supporting areas on each surface, rather than using all colors equally. Do not decide on the assumption that a color will create the same emotion in everyone; category, culture, light, and surrounding colors can change perception.
Make the comparison on the actual surface
A glossy screen and absorbent paper do not produce the same result. Ask the supplier for appropriate rehearsal when the printing method and material is obvious. Keep the print definitions separate in the instruction manual with the values used for the screen. Do not confirm the conversion without a single click and checking the result. Record the view to be accepted in critical applications with the physical sample.
Count readability as part of the palette
White writing on light color may seem appealing but may be lost on a small scale. Set the text and ground matches from the beginning; do not turn each color on for use with every type of writing color. Don't be the only sign that describes the type of color, error, or product. Support with tag, icon, or description retains meaning in different vision conditions.
Confirm the palette with an application set
Prepare a social media card, a document, and a product surface. Does the palette carry the same character in all of them? Does it change its balance when it comes side by side with photos? Document with examples what colors will be used for after approval. A list of only codes does not allow the next manufacturer to use at the right rate.
