To measure the impact of corporate identity work, it is not enough to just look at liking; brand perception, customer trust, and the speed of the sales team's narrative are also part of the measurement.
In a strong identity, intra-team confusion is reduced: it is clear which image will be used in what environment, the quality of the offer increases, and consistency is maintained in brand perception. This effect reduces the cost of re-interacting over time.
Ultimately, the logo carries brand value beyond being a symbol; to measure that value, it is necessary to watch what content is processed in the process.