The idea of starting a new era in September communication can be used to review the brand's information layout. It provides a concrete subject to an outdated help page, unintelligible product description, or a long application form content plan.

Important days selected for September

This list includes selected international days for the monthly content plan; it is not a full official holiday calendar. Add national days, variable date days, and campaign dates to the relevant year's plan as well.

  • September 7th: International Clean Air Day for the Blue Sky
  • September 8: International Literacy Day

Date source: List of United Nations international days.

What content can you produce this month?

Within the framework of Literacy Day, a brand can prepare a dictionary that simplifies the difficult terms in its field. If it is to be spoken for Clean Air Day, it is based on verified practices of the institution or related official resources. An environmental message should not generalize about all the effects of the product.

Convert idea to publication plan

Collect questions from customers in the first week. Answer a single question in the second week with a short description and sample. Publish a detailed guide in the third week. Update the last week by checking which part of the guide is still not understood.

What should you check before the broadcast?

Sectoral expertise should not be required to read the content. The title, first paragraph, and link text describe the same need. Taking the user to the page where the answer is found instead of the general homepage may be an arrangement that works particularly well in the contents of this month.

What to find in the content brief

Collect the target audience, single main message, the resource to be used, the visual need, the approval supervisor, and the target link in the same brief. If you can't connect the special day with the brand, you don't need to share to fill out the calendar. Leave room for regular product and service descriptions.

Let's connect the content to the brand's need.

Review the scope of the relevant service or Let's meet for your project.