The biggest confusion of businesses that want to have a catalog is that they mix the brochure with the catalog. The catalog carries wider product information and technical detail; the brochure has a short impact with a focused bid message.
In investing without clarifying this distinction, the content distribution or print format is different than expected and the cost becomes inefficient. The reader comes to make decisions in the catalog, and the brochure quickly becomes convinced.
With the right workflow, the catalog and brochure can support each other within the same campaign: one carries trust and depth, and the other carries speed and call function.