May's content can be used to describe how the brand generates information and handles different user needs. Choose a goal for each topic instead of placing special days on the same template: information sharing, process description, or response to the customer question.

Important days selected for May

This list includes selected international days for the monthly content plan; it is not a full official holiday calendar. Add national days, variable date days, and campaign dates to the relevant year's plan as well.

  • May 3rd: World Press Freedom Day
  • May 15: International Family Day

Date source: List of United Nations international days.

What content can you produce this month?

Around Press Freedom Day, the corporate communications team can address the importance of showing resources in their statements. For Family Day, the tourism or retail brand can describe how groups with different needs can use the service; it is necessary not to present a single form of family like everyone else's experience.

Convert idea to publication plan

Collect sources and claims first for an information post. Then prepare scrolled content by selecting two frequently asked questions. Show detailed pages or contact path on the last card. Add permissions of people and places used in visuals to the production file.

What should you check before the broadcast?

Calling a large audience does not mean writing the same message for everyone. When it determines what content meets the need, the visual, text, and the target page are more consistent. Transfer repetitive questions in the comments to the next month's brief.

What to find in the content brief

Collect the target audience, single main message, the resource to be used, the visual need, the approval supervisor, and the target link in the same brief. If you can't connect the special day with the brand, you don't need to share to fill out the calendar. Leave room for regular product and service descriptions.

Let's connect the content to the brand's need.

Review the scope of the relevant service or Let's meet for your project.