Connect the subject with the brand's real possibility
The chosen topic should be meaningfully linked to the activity of the business or the area in which it is able to contribute. Publishing a message may remain superficial only because it is on the agenda. Explain who is responding to its needs and how the views of the relevant stakeholders are received.
Make the contribution's coverage visible
If support is provided from product sales, details such as retention, period and beneficiary should not be obscured. The activity completed with a commitment should not be described in the same language. In the use of photos and stories, people's honor and permissions should be observed. Avoid narratives that turn sensitive groups into advertising decors.
Provide information after the broadcast
When the campaign starts, don't generate strong messages and then keep the results quiet. Share clearly what was done, what was not completed, and what learning came out. Kortex Digital Reklam Ajansı can base its communication design on verifiable contribution; the basis of the social benefit claim is the actual activity of the business.
Check before you start
- Is the contribution concrete?
- Permissions and stakeholder opinions received?
- Is there a plan to share results?