UX research is to ask the right question before starting the design. The most expensive mistake is to solve the wrong problem nicely. Understanding the user, their needs and obstacles; putting all subsequent design decisions on solid ground.
We study the target audience, usage scenarios, and competing experiences; we transform the findings into clear insights that answer the "why" question of design and avoid unnecessary features.
Output is a viable research summary that summarizes user needs, priorities, and opportunities so that we design the product with proof, not prediction.
